P90X3 includes 16 new routines, and mixes in yoga, mixed martial arts, Pilates, and plyometrics into a series of upper and lower body workouts. Instead of working one muscle group at a time, P90X2 uses resistance on unstable platforms to engage more muscles with each movement. Another 90-day workout regimen, P90X2 focuses on an applied sports science called Muscle Integration. In 2011, the sequel to P90X was released, P90X2. The program had grossed approximately $500 million in sales, as of August 2012. As of November 2010, 3 million copies of P90X have been sold for an estimated $420 million. Despite sales growth slowing to approximately 30%, P90X represented half of Beachbody's $430 million revenue in 2010. P90X is Beachbody's best-selling product after years of positive word of mouth and heavy infomercial advertisements. 'P90X: The Proof' infomercial won a Telly award in 2009 and 'P90X: The Answer' infomercial won a Moxie award in 2010. In 2004, the completed program was released, and an infomercial was made using some of the documentary footage.įarr continues to use a documentary approach to the infomercials, using raw home footage supplied by P90X graduates. Farr's video diary documentary originally appeared every month on Beachbody's website and can now be found on YouTube. The program was tested and refined with several 90-day test groups. Horton consulted various fitness experts and experimented with several disciplines before selecting 12 workouts.

Daikeler hired Ned Farr to document the process of developing the new program, giving a 'look behind the curtain.' Development took two years.

In 2002, Daikeler tasked Horton to create a fitness program for people who were already fit. Fitness professional Tony Horton developed the P90X system The system was developed by Tony Horton, Beachbody CEO Carl Daikeler, Beachbody Fitness Advisor Steve Edwards, nutritionist Carrie Wyatt, Creative Director Ned Farr, and workout video director Mason Bendewald. It is designed to take 90 days, and it consists of a training program that uses cross-training (weight training, martial arts, yoga, and calisthenics) and periodization, combined with a nutrition and dietary supplement plan. P90X, or Power 90 Extreme, is a commercial home exercise regimen, known for its intensity.

P90x core synergistics full video